Demi Mae Yip

Entrepreneur and co-founder of DMY BY DMY

Demi Mae Yip is the founder and CEO of DMY BY DMY, the British eyewear label beloved by global style icons Kendall Jenner, Justin Bieber, Kourtney Kardashian, The Hadids and more. After graduating from King’s College London with no prior design or business experience, the eyewear designer established the brand at age 21 with the goal of creating timeless, trans seasonal eyewear drawing inspiration from nostalgic style. Since the brand’s inception, Demi Mae has wanted to inspire change in the way that businesses behave and think about how their actions affect both the planet and its people. With sustainable design in mind, Demi Mae places quality, functionality and longevity at the heart of the design process with the hope that DMY BY DMY sunglasses will be worn for generations to come.

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